[HCM][Agency] AdAsia Holdings: Senior Media Planner

I. Check and research media, client, marketplace…

Regularly evaluates the research to identify and accurately recommend media that is most effective at reaching target audiences
Successfully derives insights from in-market media campaigns to inform optimizations, new testing opportunities, and cross channel activation
Identifies opportunities based upon knowledge of client, media, and marketplace

II. Media proposal & plan development

Develops and designs digital media campaign concepts and strategies that are rooted in client business metrics
Create media recommendations/proposals based on user insights and the media landscape to best meet client objectives

III. Work with internal team

Adheres to Media buying and planning best practices as established by the team (i.e. meeting deadlines, adhering to budgets, etc)
Manages media buying process, negotiating proposals, and establishing tactical level recommendations that align with media strategy

IV. Work with vendor/ partner

Successfully manages and leverages vendor relationships employing diplomatic communications to ensure high-quality deliverables that are timely, within specification and to the client’s best advantage
Manages relationships with publishers and platforms to stay on top of new capabilities, opportunities, and new releases/opportunities

V. Manage campaign

Effectively reviews and monitors campaign budget, pacing and optimizations to exceed client goals
Work with internal teams (account, planning, creative, influencers/KOL) to ensure project deliverables and timeline
Ensure the profitability of each project and individual project components

VII. Other tasks

Update manager and internal teams on project status, together with insights and recommendations
Coach junior team members on media planning

Bachelor’s degree (communications, marketing, advertising, or media preferred)
Fluency in spoken and written English
Minimum of 3 years of working experience in digital media planning
Strong understand the strengths, weaknesses, and nuances of all digital media types (display, programmatic, video, social, mobile) and demonstrates an understanding of media concepts, formulas and execution techniques
Experience in a fast-paced work environment
Robust team management, verbal and written communication skills
Proficiency in Microsoft Excel, PowerPoint, and Word
Knowledge of 3rd party research and management systems tools: comScore, Nielsen, IMS, etc.
Knowledge of programmatic advertising and 3rd party ad serving
Excellent presentation and communication skills

Interested candidates could apply via email: [email protected]

[HCM][Agency] AdAsia Holdings: Senior Media Planner