[HCM][Agency] MSL Group: Social Media Specialist

Responsibilities & Accountabilities:

Social Media Management:

  • Strategic planning for social media projects, developing execution and content plans
  • Work with other departments (PR/Digital/Experiential) to ensure campaign integration
  • Compile rate card and estimated costs for social media campaigns
  • Work with content producer, designers to optimize content calendars with various content types across social media platforms, ensuring strategic alignment, consistency and brand compliance
  • Supervise daily tasks of the social media project team across identified social platforms (incl. publishing content, performing enhancements and modifications, coordinating prompt responses to questions and comments over social media platforms)
  • Oversee selection and management of third parties such as influencers, media partners, etc.
  • Strategically monitor and report on project performance and relevant social media insights
  • Provide input into the further development of clients’ social media strategy
  • Research, identify tools and develop ways to enhance and innovate media distribution, monitoring capacity, etc.

Client Consulting & Financial Management:

  • Build and maintain personal client contacts relevant to social media projects, activities, social platform performance and social KPI, in conjunction with senior team members
  • Write client deliverables such as social media reports, proposals or other content to a high standard; and present to clients accordingly
  • Use critical thinking to clarify and expand instructions
  • Use questioning techniques and listening skills to deepen your understanding of client’s social media issues and briefs
  • Attend and take initiative in brainstorms for clients, and apply creative thinking and problem solving to all aspects of work
  • Build your network within the social media community and leverage your relations to positively impact client work
  • Show understanding of integrated marketing (PR/Digital/Experiential)
  • Develop understanding of how to manage clients’ social projects profitably
  • Maintain first class administration on all projects
  • Write Vietnamese perfectly, with very good knowledge of English, both spoken and written

Business Development:

  • Develop a good knowledge of current social media trends, technology and industry developments that affect our agency’s business as well as clients’
  • Identify opportunities for new business on your existing Social clients and work to seize these together with senior team members
  • Play an important role in preparing and drafting new business proposals for Social and attend pitch presentations

Reports to: Senior Manager Social Media & Influence Manager

Experience Requirements:

  • +3 years of experience – preferably in a major interactive marketing or social media agency
  • Proven track record of social media project management with analytics and innovation

To apply, send your CV to: [email protected].