Brand Manager @ AIA Vietnam

[HCM][Client] AIA Vietnam: Assistant Brand Manager

Primary Responsibilities

Develop and execute Integrated Marketing and multimedia advertising initiatives, including but not limited to digital, ATL, PR and editorial, events… to drive brand awareness and preference
Align and strategize with the customer & product strategies to leverage all existing assets and develop umbrella plan of brand and communications
Execute initiatives, campaigns and brand activations to support the strategy. Oversee and manage the project in collaboration with all team members to ensure delivery and effectiveness
Collect research insights and design new strategies to support customer acquisition, brand experiences and leads generation
Develop and drive internal communications in close partnership with HR to engage employees and brand pride

Required Experience

Exceptional written and verbal communication skills (both English and Vietnamese)
Proven track record of 3-6 years in brand marketing, product, or related field.
A detail-oriented mindset, and an ability to manage multiple projects and priorities in a fast-paced environment.
Experience with digital is highly recommended
Awareness of current industry trends and consumer behavior.
Degree in Marketing or relevant field