Danh sách thắng giải PR Award Asia 2017: Bộ đôi Redder Advertising & Biti's đạt 1 giải Vàng và 1 giải Đồng Lưu

Vào ngày 6/6 vừa qua tại Khách sạn JW Marriott, Hong Kong, PR Awards Asia đã công bố danh sách các chiến dịch và agency thắng giải năm 2017.

Theo đó, đại diện của Việt Nam là Redder Advertising đã đạt 1 giải Vàng hạng mục Best Use of Broadcast/Video1 giải Đồng hạng mục Brand Development Campaign of the Year cho chiến dịch “Đi để trở về” với Biti’s Hunter.

Ông Hùng Võ, CEO Redder Advertising, tại lễ trao giải. Ảnh: Campaign Asia.

Dưới đây là danh sách thắng giải tất cả các hạng mục:

Arts, Entertainment & Media Campaign of the Year

Award Campaign title Client Agency
Gold Airbnb Active Senior's Life on Hosting Airbnb Korea
Silver Vivid Sydney 2016 Destination NSW Red Agency
Bronze #CrossTheLine Star India Pvt. Ltd. Genesis Burson-Marsteller

Brand Development Campaign of the Year (Product)

Award Campaign title Client Agency
Gold Panasonic Eclipse Live by Solar Power Panasonic Golin Singapore
Silver KFC - Finger Lickin' Good Nail Polish Birdland (Hong Kong) Limited Ogilvy Public Relations Worldwide Limited
Bronze Biti's Hunter - Go Far to be Truly Back Biti's Vietnam Redder Advertising

Brand Development Campaign of the Year (Service)

Award Campaign title Client Agency
Silver Jetstar goes Singlish, lah! Jetstar Asia AKA Asia
Silver How Korean Part-time Workers Got Full-time Respect Mediawill Networks Weber Shandwick Korea
Bronze Dream BIG with Ola Ola Adfactors PR

Consumer Launch Campaign of the Year

Award Campaign title Client Agency
Gold BREAK-UP INSURANCE Goodroom.inc DENTSU.inc
Silver PITH BY MINI KitchenAid Adhesive PR

Healthcare: Ethical Campaign of the Year

Award Campaign title Client Agency
Gold Asia Pacific Mental Health Integration Index Janssen Asia Pacific Weber Shandwick Hong Kong
Silver #HPVaway Campaign: Yes Love, No Cervical Cancer! Merck Sharp & Dohme (I.A.) Medicom Communication Consultants, Elite PR Group
Bronze HIV: OVERCOMING THE FEAR OF THE TEST Taiwan AIDS Society and Taiwan AIDS Nurses Association GOLIN

Technology Campaign of the Year

Award Campaign title Client Agency
Gold Sing Your Unsent Messages Huawei Device (HK) Co. Ltd. Ogilvy Public Relations
Silver Panasonic Eclipse Live by Solar Power Panasonic Golin Singapore
Bronze Prudential - Let's Disconnect to Connect Prudential Singapore Ruder Finn Asia
Bronze Nokia Smartphones Nice to Meet You Again HMD Global Utop Communications

Business-to-Business Campaign of the Year

Award Campaign title Client Agency
Gold United Problem Solvers (Asia Pacific) UPS Ogilvy Public Relations
Silver International Convention Centre Sydney (ICC SYDNEY) International Convention Centre Sydney (ICC SYDNEY) History Will Be Kind
Bronze Driving a Data Culture in Asia Microsoft Asia IN.FOM

Sports Campaign of the Year

Award Campaign title Client Agency
Gold The Riderless Bike The Steve Waugh Foundation Red Agency / Havas / Finch

Employee Communications Campaign of the Year

Award Campaign title Client Agency
Gold SAP: An Innovative Technology Company run by Super Awesome People SAP Asia Pte Ltd
Silver Learn VPO, Live VPO, Love VPO AB InBev India Avian Media
Bronze Electrolux Committed to Quality Campaign Asia Pacific Electrolux EPOCH Design Studio

Asia-Pacific PR Campaign of the Year

Award Campaign title Client Agency
Gold United Problem Solvers (Asia Pacific) UPS Ogilvy Public Relations
Silver Understanding What is Most Important to Consumers in Asia-Pacific: Launching the Prudential Relationship Index Prudential Corporation Asia Ruder Finn Asia
Bronze Ford EcoBoost: Mileage you need. Power you want. Ford Motor Company Asia Pacific Ford WPP X Team led by Burson-Marsteller

Australia/New Zealand PR Campaign of the Year

Award Campaign title Client Agency
Gold The Riderless Bike The Steve Waugh Foundation Red Agency / Havas / Finch
Silver eBay: The World’s First Virtual Reality Department Store eBay Australia Pulse Communications, a part of Ogilvy Public Relations Australia
Bronze Pith by Mini KitchenAid Adhesive PR

Greater China PR Campaign of the Year

Award Campaign title Client Agency
Gold China Gets Colourful AkzoNobel Swire Paints Ketchum
Silver Blame It All On Fine Dust iRobot Edelman China
Bronze Baidu’ AR restoration campaign of nine city gates in old Beijing Baidu Bluefocus Digital

Japan/Korea PR Campaign of the Year

Award Campaign title Client Agency
Gold Fur Out! Canine Idols Woo(f) Tourists to Akita Akita Inu Tourism Dentsu Inc. and Dentsu Public Relations Inc.
Silver Second Life Toys Green Ribbon Project Committee Dentsu Inc.
Silver Mr. Sniff LOTTE Co., Ltd. Dentsu Inc.
Bronze How Korean Part-time Workers Got Full-time Respect Mediawill Networks Weber Shandwick Korea

South Asia PR Campaign of the Year

Award Campaign title Client Agency
Gold From Volume To Value Education New Zealand Genesis Burson-Marsteller
Bronze Powering India To The Moon TeamIndus Text100 India
Bronze #CrossTheLine Star India Pvt. Ltd. Genesis Burson-Marsteller

Southeast Asia PR Campaign of the Year

Award Campaign title Client Agency
Gold Panasonic Eclipse Live by Solar Power Panasonic Golin Singapore
Silver Grab in Southeast Asia – Improving Lives, from Individuals to Cities Grab Grab
Bronze Jetstar goes Singlish, lah! Jetstar Asia AKA Asia

Corporate Branding Campaign of the Year

Award Campaign title Client Agency
Silver Taiwan FamilyMart Little Store Manager 2.0 # Play Together, Learn Better Taiwan Family Mart Ogilvy Public Relations Taiwan
Silver MyTeksi to Grab – Launching the New Grab Grab Grab
Bronze More than just another CEO visit Microsoft Asia IN.FOM

Public Affairs Campaign of the Year

Award Campaign title Client Agency
Silver Asia Pacific Mental Health Integration Index Janssen Asia Pacific Weber Shandwick Hong Kong
Silver Visa Rallies Cross-Nation Support for Successful 2016 China-US Year of Tourism Visa Worldwide Pte. Limited Ruder Finn China
Bronze Sha Lo Tung Development Co., Ltd. – Engaging government and protecting the environment through a wide-ranging awareness campaign Sha Lo Tung Development Co., Ltd. Ogilvy Public Relations Worldwide Ltd

Corporate Publications

Award Campaign title Client Agency
Gold Airbnb Active Senior's Life on Hosting Airbnb Korea
Silver Viabuzz - The Voice of Viacom18 Viacom18 Gozoop
Bronze HEY! It's NTU Nanyang Technological University Singapore

Financial Communications Campaign of the Year

Award Campaign title Client Agency
Silver Announcing the First Acquisition of an English Premier League Club by a Mainland Chinese Owner Yunyi Guokai (Shanghai) Sports Development Ltd FTI Consulting
Bronze Prescription for Success Human Health Holdings Limited Strategic Public Relations Group Limited

Crisis or Issues Management Campaign of the Year

Award Campaign title Client Agency
Silver #WonderfulPH Globe Telecom Globe Corporate Communications Group

Media Relations Campaign of the Year

Award Campaign title Client Agency
Gold Daughters of Mother India: A Global Movement of Change and Hope in a Sex Crime Aftermath V2 FILM AND DESIGN Weber Shandwick
Gold Vivid Sydney 2016 Destination NSW Red Agency

Public Sector Campaign of the Year

Award Campaign title Client Agency
Gold IDBI Bank salutes 26/11 martyrs with ‘Swim of the Century’ IDBI Bank Adfactors PR
Silver TRY! Noodle Cradle Kagawa Prefecture Dentsu
Bronze Fur Out! Canine Idols Woo(f) Tourists to Akita Akita Inu Tourism Dentsu Inc. and Dentsu Public Relations Inc.

Corporate Social Responsibility Campaign of the Year

Award Campaign title Client Agency
Gold Whisper #LikeAGirl Butterfly Charity Campaign P&G MSLGROUP China
Silver Volkswagen Child Safety Initiative 2016 Volkswagen Group China Ruder Finn China
Silver Pocket Change Cinemas: Using Art as a Vehicle for Change Huayi Brothers Media Co., Ltd Utop Communications Group
Bronze Ford Design Challenge - Recycling Never Looked This Good Ford Motor Company Ford WPP X Team led by Burson-Marsteller

Environmental Campaign of the Year

Award Campaign title Client Agency
Silver Ford Design Challenge - Recycling Never Looked This Good Ford Motor Company Ford WPP X Team led by Burson-Marsteller
Bronze #UglyIsTheNewGood Electrolux Ruder Finn Asia

Nonprofit Campaign of the Year

Award Campaign title Client Agency
Gold WWF – The Last Word World Wildlife Fund Ogilvy Public Relations Worldwide Limited
Silver The Riderless Bike The Steve Waugh Foundation Red Agency / Havas / Finch

Public Education Campaign of the Year

Award Campaign title Client Agency
Gold WWF – The Last Word World Wildlife Fund Ogilvy Public Relations Worldwide Limited
Silver Second Life Toys Green Ribbon Project Committee Dentsu Inc.
Bronze Volkswagen Child Safety Initiative 2016 Volkswagen Group China Ruder Finn China

Best Use of Analytics

Award Campaign title Client Agency
Gold Drop the Stress OtterBox Ogilvy Public Relations Worldwide Limited
Bronze TRY! Noodle Cradle Kagawa Prefecture Dentsu

Best Use of Broadcast/Video

Award Campaign title Client Agency
Gold Biti's Hunter - Go Far to be Truly Back Biti's Vietnam Redder Advertising
Silver Prudential Relationship Index Prudential RFI Daylight
Bronze Jetstar goes Singlish, lah! Jetstar Asia AKA Asia

Best Use of Digital

Award Campaign title Client Agency
Gold Made By Me University of New South Wales FleishmanHillard
Silver Panasonic Eclipse Live by Solar Power Panasonic Golin Singapore

Best Use of Social Media

Award Campaign title Client Agency
Gold Take A Shower and Stay Up Late Procter & Gamble Seed United
Silver Jetstar goes Singlish, lah! Jetstar Asia AKA Asia
Bronze Find Your Sewmate - Brother Christmas Campaign Brother International Text100 Australia
Bronze Warner Bros. Asks Chinese Kids "Where do Babies Come From?" Warner Bros. Pictures Weber Shandwick

Promotional Activity of the Year

Award Campaign title Client Agency
Gold The Ultimate $2017 Long Weekend Flight Package Jetstar Asia AKA Asia
Silver Heineken 3 - Summer in Winter Heineken Red Agency
Bronze Jetstar's Big Book Swap Jetstar Asia AKA Asia

Young PR Professional of the Year - In-House

Award Campaign title Client Agency
Gold Music Chen LEO Digital Network

Young PR Professional of the Year - Agency

Award Campaign title Client Agency
Gold Anthony Larmon Echo Myanmar

PR Professional of the Year - In-House

Award Campaign title Client Agency
Gold Andrew Pickup Microsoft Asia

PR Professional of the Year - Agency

Award Campaign title Client Agency
Gold Hemant Batra Adfactors PR Pvt Ltd

PR Agency Head of the Year

Award Campaign title Client Agency
Gold James Wright Red Agency and Havas

In-House PR Team of the Year

Award Campaign title Client Agency
Gold Regional Communication & Public Affairs Team Janssen Asia Pacific

Australia/New Zealand PR Consultancy of the Year

Award Campaign title Client Agency
Gold Eleven

Greater China PR Consultancy of the Year

Award Campaign title Client Agency
Gold FleishmanHillard Hong Kong

Japan/Korea PR Consultancy of the Year

Award Campaign title Client Agency
Gold Edelman Japan

South Asia PR Consultancy of the Year

Award Campaign title Client Agency
Gold Adfactors PR

Southeast Asia PR Consultancy of the Year

Award Campaign title Client Agency
Gold Rice Communications

Boutique PR Consultancy of the Year

Award Campaign title Client Agency
Gold Magnum & Co

New PR Consultancy of the Year

Award Campaign title Client Agency
Gold CampaignLab

Asia-Pacific Network of the Year

Award Campaign title Client Agency
Gold Weber Shandwick Asia Pacific

Campaign of the Year

Award Campaign title Client Agency
Gold Asia Pacific Mental Health Integration Index Janssen Asia Pacific Weber Shandwick Hong Kong

Kim Huy / Brands Vietnam
* Nguồn: PR Award Asia

Danh sách thắng giải PR Award Asia 2017: Bộ đôi Redder Advertising & Bitis đạt 1 giải Vàng và 1 giải Đồng
09/06/2017
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