Anh Thai is a professional marketer with 10 years of experience in brand management, managing market-leading brands in beverage & household care category in South East Asia, including Dutch Lady Milk, Sunlight Dish-wash and NESCAFÉ. During her time, she has managed the growth in key brand KPIs including sales, shares and brand equity. She also had a track record of delivering outstanding communication materials and successful innovations in different countries.

 Her ultimate career objective is to become a successful global brand builder who has intensive experience in both developing and developed markets.

 Her expertise includes:

• Building brands at both regional level and country level
• Leading innovation projects across countries with multinational cross-functional teams
• Developing short-term and long-term brand strategy to deliver set business objectives
• Creating new brand positioning, developing brand communication, managing portfolio and planning brand activities
• Entering emerging market