Thanh is Strategic Consultant at Seer Strategy Studio, a boutique brand consulting and storytelling firm based in Ho Chi Minh City. She brings rich local, cultural insights into her strategic approach and analysis. She believes that communication is powerful when it serves a brand purpose and truly makes the lives of customers better. Her experience spans diverse categories - Insurance, Confectionery, Healthcare, FMCG, Banking and Telecommunications. In addition to Vietnam, Thanh’s thinking lives across brands in Cambodia and Myanmar.