Giới thiệu

Graduated from Thammasat University in 2001 (BBA Marketing, Finance), my career highlights include serving as Vice President at C.P. Vietnam Corporation (currently since 2020), General Director at F&N Vietnam, Indochina Business (P&L responsibility for Cambodia, Laos, Myanmar, and Vietnam) cum Regional Projects Leadership Role at Suntory Cerebos, and Head of Marketing at Wipro Vietnam (the company behind Enchanter, Romano, and Gervenne), where I oversaw a ground-breaking digital brand transformation.

I received my MBA (Management of Technology) from the Asian Institute of Technology (AIT, Vietnam Center) in 2012. My thesis was titled "Trust as a Buying Criterion for Food Supplements in ASEAN Markets (over 700 samples from 5 countries)."

As an entrepreneur, I co-founded The Coffee House Vietnam (2014, successfully exited 2018), ZumStart (2018, which owns the ZumWhere restaurant chain, Deliany, and Cloud Food System), and EPLC Co. (2020, the owner of the PomPom Baby brand). I also produced series for BrandsVietnam.com including The Professionals (2019) and Strategy X Execution X Self (2023). Besides, I advise Hiip, the top influencer platform in Southeast Asia (2018, Hiip.asia).

I earned my Professional Master in Business Analytics and Digital Transformation (PMBADT) from AIT (Vietnam Center) in 2022. "Cultural Readiness for Digital Transformation: ASEAN Perspective (over 500 samplings across 5 countries)" was the title of my thesis.

I served on the Board of Management of the Thai Chamber of Commerce and Industry (Vietnam) for the years 2019–2020 and 2020–2021.

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