Abhijit leads Narrativ.Design and works with Investors, Start-up Founders and the C-Suite as a Brand Incubator and Strategic Collaborator, co-creating products of culture. He has worked extensively in SEA and India.
In the past 15 years he has contributed to numerous strategic projects across the region - research & brand architecture (collab. with BCG) of VinFast (Vietnam’s first Global Auto Brand); re-branding of Big C to GO! for The Central Group (Vietnam); re-positioning of ROMANO for WIPRO (Vietnam, Indonesia & China); re-positioning and brand architecture of VIFON (Global), re-branding of Allcargo Logistics (Global), Ashok Leyland DOST (launch) - to name a few.
Before starting Narrativ.Design he nurtured the strategic thinking and the creative product at Leo Burnett Vietnam as Chief Strategy Officer (2012-15, 2016-20) and Business Head - TEAM C by Publicis.