ASUS - Senior Digital Marketing & E-commerce

Brand Jobs cần tuyển vị trí ASUS - Senior Digital Marketing & E-commerce làm việc tại Hồ Chí Minh, mức lương thương lượng / cạnh tranh. Chi tiết công việc như sau:

Mô tả Công việc

ASUS đam mê công nghệ và được thúc đẩy bởi sự đổi mới. Chúng tôi mơ ước, chúng tôi dám và chúng tôi cố gắng để tạo ra một cuộc sống kỹ thuật số dễ dàng và thú vị cho tất cả mọi người. Chúng tôi luôn tìm kiếm những ý tưởng và trải nghiệm đáng kinh ngạc, và chúng tôi mong muốn cung cấp những điều đó trong mọi việc chúng tôi làm.

JD:

Job Description overview

As a Senior Digital Marketing & E-commerce, you will be responsible for developing, implementing, tracking and optimizing digital marketing campaigns across all digital channels and company’s e-commerce operations. You will have a keen understanding of audience segmentation, targeting and be well versed in driving acquisition through a strategic, diverse digital channel approach, in working with the marketing team, supporting teams (such as webmasters), and vendors to launch campaigns on time and on budget. You will report directly to Digital Marketing Manager.

In your daily duties, you will:

• Leading research, planning and execution of digital marketing campaigns – across social media, website, email marketing, analytics, paid media, SEO/SEM and e-commerce.

• Applying an understanding of creative platforms, analytics, social listening, web crawls, paid amplification, paid data, reporting and customer journey to build up strategy and support brand/product marketing.

• Measure and analyze the performance of all digital marketing campaigns, assess against goals (ROI and KPIs), identify trends and insights, and optimize spend and performance based on the insights

• Manage & analyze e-commerce pages, decide and prepare contents (category, products & banners), plan multi-channel digital activities to boost traffic

• Collaborate with internal teams to brainstorm new and creative growth strategies and optimize user experiences

• Utilize strong analytical ability to evaluate end-to-end customer journey across multiple channels and customer touch points. Instrument conversion points and optimize user funnels

• Demonstrating an understanding of integrated communications marketing and managing integrated projects focusing on digitizing the transformation of projects through digital.

• Drive an audience-first and data-driven approach to managing creative output for digital platforms, collaborating with the brand marketing team.

• Actively explore, research, collect information on digital marketing trends in ongoing projects/campaigns to find new ways to optimize digital marketing campaigns.

• Keep track of brand/product online awareness, research the target audiences and customer references providing actionable insights to the marketing team.

Website Management

• Monitor website appearances, update the content of product pages, banners. Ensure product campaign pages are ready for its market launching schedule

• Actively manage brand website & e-commerce site CMS, working with webmaster and editors to ensure it's meeting the needs of the marketing strategy

• Analyze analytics data to learn how users interact with your site

• Identify improvement areas in website performance in user experiences, SEO, content, images... and optimize it.

Yêu cầu Tuyển dụng

Required skills

• Experience in optimizing digital advertisements, landing pages, customer journey, user funnels

• Experience in working with e-commerce platforms & marketplaces (Magento, Shopify, Shopee, Lazada…)

• Demonstrated ability to think analytically, solve problems, make decisions, and use sound judgment

• Up-to-date with the latest trends and best practices in online marketing and measurement

• Solid knowledge of social media platforms (Facebook, Instagram, Lindkedin, YouTube, TikTok...)

• Solid knowledge of website/social media analytics/listening tools (e.g. Google Analytics, Adobe Analytics, Ahrefs, Semrush, Talkwalker...)

• Working knowledge & experience of ad serving tools (e.g. Facebook Ads Manager, Google Ads, Display & Video 360, Search 360, Programmatic Ads...) dedicated ads for e-commerce (e.g. Google Smart Shopping, Facebook Dynamic Ads…) • Knowledge and experience in E-commerce, marketplaces

• Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus

• Strong analytical skills and data-driven thinking

• Proficient in Microsoft Power Point and Excel

• Fluent in both oral & written English.

Working experience

At least 3-year experience in Digital Marketing & E-commerce

Demonstrable experience leading and managing e-commerce pages, SEO/SEM, emailing, social media and/or display advertising campaigns

Chế độ & Phúc lợi

Great performance makes great income! To the team of ASUS, you will get:

• A Dynamic environment with positive teammates & growth mindset culture

• Competitive income with 13th month salary; quarterly bonus based on performance

• Health & wellness with health insurance & annual health check

• Company trip, teambuilding & other benefits

Lưu ý khi nộp hồ sơ

English is required for this job, please send your English CV to: [email protected]

We really appreciate your interest. Kindly note that due to the large number of applications, we are unfortunately not able to give individual feedback on any application. Only shortlisted candidates will be contacted.