Estée Lauder Companies - Consumer Marketing Manager

Brand Jobs cần tuyển vị trí Estée Lauder Companies - Consumer Marketing Manager làm việc tại Hồ Chí Minh, mức lương thương lượng / cạnh tranh. Chi tiết công việc như sau:

Mô tả Công việc

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

JD:

1/ CONSUMER ENGAGEMENT ACTIVITIES MANAGED BY MKT BRAND TEAM

Marketing Strategy, Calendar and Campaign management

Monitor beauty communication and social digital landscape

Formulate brand marketing calendar, omni-channel marketing programs.

Lead campaign planning, strong & holistic execution through partnering with Corporate MKT (Social Media, Content), Sales & Education and Commercial Channel team (OL, B&M, SMC...) to align and achieve business goals.

Align with Sales and Education team for new product key selling points, social story-telling to reflect consistent message across touch points and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels)

Lead the Unity omni-channel execution including Product Listing, Social Digital, CRM, Social Activation, Visual Merchandising, Promotion) under given A&P budget to achieve campaign KPIs

Develops PR/KOL strategies and roadmap.

Develops and executes CSR strategy.

2/ Social Digital Marketing and Communication Management

Partner with Corporate MKT to formulate Social Digital/CRM Strategies, develop social digital, media plan and communication plan to translate the brand voice into the real voice of target consumer & monitor community to ensure Brand image and in alignment with Regional marketing cascades and achieve brand objectives:

Partner with Corporate MKT Team to ensure well execution of Content Calendar, digital asset localization, brand social communication on brand social pages, website, SEO and email marketing implementation.

Manage external agencies on campaigns and social media content implementation.

Explore opportunities to leverage with emerging social media trends to maximize campaign effectiveness towards customer acquisition, retention, and reactivation programs.

3/ PR/KOL/Community Management

Decide on local KOLs, relevant PR/Community.

Develop KOL/PR Plan and content strategy with ideas, topics for editorial write-ups, press discussions, key monthly highlights. Manage relationship with KOLs for regular support and campaign focus, project collaboration. Implements community activation

Implements paid and non-paid KOL activities and community activations on Brand Campaigns and Online Mega Campaigns.

4/ Marketing Operation Management

Consider global brand objectives and strategic direction and analyse local market/competitive trends to align with Product and Retail MKT to make product selection, pricing strategy, promotion, advertising and media planning.

Prepare market/business analysis, evaluate competitive challenges, and identify opportunities for growth.

Maintain close contact with Education on current and upcoming programs to assure alignment with marketing calendar and accurate information

Evaluate promotion and advertising program, develop consolidated report and recommend improvements or changes.

Monitor and give direction to Product and Retail MKT for Visual Merchandise ordering, and planogram development, no charge ordering, and tester ordering.

Manage the ROI of all marketing campaign and deliver business objective

Manage the consistent of all kind of communication though out marketing campaign.

Ensure to measure all marketing campaign by data consolidation and analysis

Responsible of report and analysis on all marketing plans and activities.

5/ Budget Management

Responsible of budget planning for marketing in alignment with brand budget

Manage and deliver budget on monthly basic

Identify new opportunities of cut down expense by developing new vendors, new material, new innovation

Declare the risk related to budget to the brand manager if you forecast there is a risk

6/ Competition Management

Identifies and evaluates competitive new product launches and promotions and gives short recap at the monthly meeting.

Maintains updated record of competitive advertising.

Spends time in the field at points of distribution and all relevant competitors.

Consolidate & analyse competitive benchmarking in the market

7/ People coaching

Own the responsibilities to make team member(s) success in their role by identified strength and weakness and designing some sufficient trainings to develop his/her capabilities

Appraise team performance and ensure all objectives are achieved and maintained

Provide prompt supports when necessary

8/ Other Managerial Projects:

Assist Brand Manager to prepare strategic MKT calendar and communicate with Regional Brand team through monthly Brand/MKT meeting, Brand communications, ect..

Lead & manage Regional and Affiliate stakeholders in term of MKT issues/ projects

Lead & manage crisis management if any

Other tasks: as assigned by Brand General Manager

Yêu cầu Tuyển dụng

University Degree, preferably major in Marketing and Communication with 3-5 years relevant experience.

Sales and/or retail marketing a plus.

Good communication skills and excellent in both written and oral English.

Experience with all aspects of brand management, e.g.: marketing, sales, training, merchandizing, and public relations.

Good industry knowledge and network of relationships in the industry – with customers, distributors, retailers, suppliers, press, advertising agencies, and other business partners.

Beauty marketing experience within makeup/skincare metier with in-depth knowledge of Social Digital era.

Meticulous, highly organized, critical thinking and able to perform a variety of tasks in a fast-paced environment.

Proven leadership skills including the ability to lead, motivate, coach direct reports; being capable to influence and build collaborative relationships with different stakeholders. Clear achievement is a must

Ability to develop creative, effective, measurable marketing initiatives

Good knowledge in Microsoft Office software applications.