The Estée Lauder Companies - Senior Product Marketing Executive

Brand Jobs cần tuyển vị trí The Estée Lauder Companies - Senior Product Marketing Executive làm việc tại Hồ Chí Minh, mức lương thương lượng / cạnh tranh. Chi tiết công việc như sau:

Mô tả Công việc

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

JD:

Lead on Product Strategy and portfolio management across channels

Manage product portfolio to ensure the product line-up mapping strategy and localized Heroes focus, in particular New Launch Forecast:

Order New Launch (including Saleable, Samples, GWP, Collaterals, VM).

Consolidate & keep track of new launch changes and update in IMW Tracking file.

Follow through with Regional IM, local Demand Planner on Stock Allocation and Charge-out new launch from Hub to Vietnam in timely manner.

Make product selection, assortment, and suggest relevant pricing based on IMW Offering

Align with Brand Manager, Consumer Marketing, and regional product marketing to determine new product launch strategies, pricing strategies as well as annual price increase analysis.

Align with Brand Manager and Retail Marketing to plan product forecast (Saleable and Non charge) related to Commercial Planning for Key Campaigns/Programs across channels in next 6 months.

Align with Channel Lead/Demand Planner to develop product strategies and relevant line up in specific channels to achieve Consumer Acquisition and Commercial target.

Product Marketing Operation and Alignment

Align with RA to prepare Notification and Advertising Registration for New Product launch in timely manner

Partner with Consumer Marketing on Stock Preparation (Saleable, PR, Tester, Samples, GWP, Collaterals) for Campaign Planning and Implementation.

Partner with Retail Marketing to forecast VM Collaterals, Displayers, Collaterals based on VM Guidelines and MKT Calendar and given Budget planning.

Partner with Demand Planner in preparing Demand and Consensus Meeting with key stakeholders.

Partner with Consumer Marketing and Education to build up New Launch Key Unique Selling Points, Key Product Benefits and Local Relevancy in line with latest Consumer Insight and Market Trend

Partner with Retail Marketing and Education to build up new product-related how-to/application services, tips, link sales and BA consultation.

Closely monitor competitors’ product line-up, pricing as well as market trend

Other tasks: as assigned by Brand Manager

Yêu cầu Tuyển dụng

University Degree, preferably major in Marketing or Business with at least 3 years relevant experience.

Sales and/or product marketing a plus.

Good communication skills and excellent in both written and oral English.

Experience in product marketing management, e.g.: marketing, sales, training, merchandizing, and public relations.

Beauty marketing experience within makeup/skincare metier with in-depth consumer insight and latest beauty trend.

Meticulous, highly organized, independent, logical thinking, and able to perform a variety of tasks in a fast-paced environment.

Ability to align, influence, and build collaborative relationships with different stakeholders. Clear achievement is a must

Good knowledge in Microsoft Office software applications.