Brand Jobs cần tuyển VNG - Brand Manager làm việc tại Hồ Chí Minh, mức lương thương lượng / cạnh tranh. Tuyển dụng sẽ hết hạn trong 0 ngày. Chi tiết công việc như sau:

Mô tả Công việc

Established in 2004, VNG has become the top Internet Company in Vietnam. Young, energetic and active, we are always ready for innovation with the “Embracing challenges” spirit to accomplish our ultimate mission of “Build Technologies and Grow People. For a better life”. VNG offers a wide range of products and services, categorized in 4 business groups: Online Games, Payment, Zalo, and Cloud, earning the trust of both customers and partners. We believe in the power of the Internet and see it as its mission to bring to Internet users meaningful experiences. Each day, millions of young Vietnamese entertain, connect, make friends, and engage in social activities through VNG products, which stands an ample testimony to how VNG creates value for the society. VNG is turning 15 yet we never cease “embracing challenges” in the next level. We would not take the old success as the goal for our new journey. Besides services and product development, growing people has become one of our primary missions, revolving around our 3 core values: embracing challenges, advancing partnership, and upholding integrity. We also brace ourselves across the Vietnamese border to take on the world stage.

JD:

Conceptualize and define marketing strategy/ plan for mobile games

Research and deeply understand the market and users of mobile games

Define and develop marketing strategy include branding, user acquisition, creative and community

Be abreast of online and mobile marketing trends; Develop ways to attract users through review of these trends, the competition and current and prospective mobile marketing channels

Have clear understanding of market analytics and media roles in mobile marketing

Develop and manage marketing activities:

Develop and manage daily mobile marketing strategies: advertising, mobile marketing, digital partnerships and ensure campaigns meet specific lifecycle goals; Analyze and optimize campaign development and results

Define goals and objectives utilizing media channels: mobile advertising networks, displays, searches, affiliates, registration, email, social media and performance; Define retention targets and conversion rates; Define future iterations for growth

Be responsible of content management, media/ press releases, game description, digital copywriting, content quality assurance

Define and champion the strategic direction for building and managing the community; Analyze community behaviors, forming strategies that directly boost engagement

Measure and analyze marketing initiatives and performance; Develop strategies to maximize return on investment for each channel used

Collaborate with cross-functional and cross-market teams to plan, deliver and execute successful mobile marketing campaigns

Control marketing budget:

Monitor and control game indicators as CPI, ROI, ROAS, …

Budgeting and P&L responsibilities

Be a strong leader and build a strong marketing team

Collaborate successfully with game operation team and foreign partners

Build a strong framework and team capabilities for growing business with a high performance culture

Yêu cầu Tuyển dụng

Bachelor's or master's degree in Marketing or equivalent

At least 3 years proven experience: planning, budget control, marketing analytics, account management, media buyer within mobile marketing field - local to global business experience is a plus.

Strong mobile advertising knowledge

Understanding of mobile game need for marketing is a plus.

Familiar with marketing tactics on App store and Google Play store

Working knowledge of digital vendors and mobile marketing channels

Proficiency with numbers/ online tracking/ reporting systems

Flexibility attitude an ability to switch gears since priorities change rapidly

Nộp hồ sơ

Ứng viên nên ghi nguồn Brands Vietnam trong tiêu đề email và thư xin việc (Cover Letter) khi ứng tuyển.

Nơi làm việc:
Hồ Chí Minh
Mức lương:
Thương lượng / cạnh tranh
Cấp bậc:
Trưởng phòng (Manager)
Ngành nghề công ty:
Giải pháp & Nền tảng
Bộ phận Chuyên môn:
Tiếp thị & Xây dựng Thương hiệu (Brand Marketing & Brand-building)
Nộp hồ sơ:
https://career.vng.com.vn/co-hoi-nghe-nghiep/chi-tiet/53.3265-brand-manager#list
Hạn nộp hồ sơ:
29-11-2021 (còn 0 ngày)
Số lượt xem:
1890 lượt xem

Thông tin Công ty

Văn phòng chính:
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Email:

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