[HCMC][Client] Holcim Vietnam: Tuyển Brand Communications Senior Executive
Introduction
Holcim is a leading global supplier of building materials and related services. Founded 100 year ago in Switzerland, Holcim operates today in about 70 countries with more than 80,000 employees across all continents. Our key objective is the creation of value for all stakeholders through sustainable development at the economic, environmental and social level. Being a member of Holcim Group and one of the largest multinational cement producers in Vietnam, we are a dynamic organization and looking for proactive, energetic and results driven individuals to join the Holcim team.
Holcim Vietnam
9th-10th Floors, Fideco Tower
81-83-83B-85 Ham Nghi Str., Dist.1
Website: www.holcim.com.vn
Job description
Main duties
To develop communication strategy targeting homeowners, contractors to build No. 1 brand in Brand Equity Index (BEI) and Top-of-mind (TOM) for Holcim bag cement.
- Develop and implement long term strategy for brand communication towards homeowners
- Build communication activities around the brand essence
- Constantly review and evaluate brand strategy given change in customer behaviours
- Innovative and creative ideas to be implemented to capture TOM of homeowners
- Explore different and innovative media channels to effectively communicate to homeowners
- Develop and implement long term strategy to engage contractors
- Effectively BTL activities to gain the TOM and convince contractors to use/ recommend/ purchase Holcim cement
- Develop innovative and creative engagement program to close the gap between Holcim and key contractors
- Ensure brand compliance for Holcim Vietnam
- Set up and comply on SLA on brand compliance checking/ consulting to other departments
- Track and monitor brand related items
- Lead, coach and develop the Brand Communications team: Coach and develop people to assure good and effective functioning of team and succession planning
- Occupational Health & Safety and Environment responsibility
Requirements
- Bachelor degree in business
- 2-3 years working experience in Marketing, preferably related to brand building
- Good at analysis and problem solving, customer focus, adapt and learn drive change and innovation.
Job benefits
Opportunities: We offer an attractive working environment with national and international career development opportunities based on performance and skills. We treat each other with mutual respect and trust, sharing information and knowledge through all levels. This must be seen as an exciting entry opportunity for an international career.
Apply information
If you are a person who does not wait to be told what to do; willing to operate out of your comfort zone, drive results forward without stopping at the first obstacle, write to us. Please email your resume and letter of application in English to [email protected] or submit your application online at www.holcim.com.vn Please note your [Applied position] on the email subject. Applications via post or hand-in will not be accepted. Please be noted that only qualified candidates will be contacted.