[HCM][Agency] Aleph Vietnam: We are looking for Data Analytics
Aleph is a digital experience company, strategically based in Singapore, Indonesia, Malaysia, Thailand and Vietnam. We are unique breed of engineers, craftsmen & artists.
Aleph is part of the STW Group, Australasia’s largest network of marketing and communication agencies.
Aleph is looking for a potential candidate that suitable for the position of Data Analytics
Job Description
- Reporting and Analysis
- Developing custom marketing dashboard concepts for client reporting via Excel and ppt
- Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
- Analysing the effect of different online and offline channels on each other
- Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
- Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
- Performing ad-hoc analytics and conversion optimisation consultancies for clients and influencing conversion optimisation strategies with solid analytical data
- Client focus
- Delivering regular reporting and analysis documentation to clients and presenting findings or test results in person or via conference calls.
- Assisting in educating clients on the importance of online measurement & performance optimisation
- Analytical and technical
- Providing consultancy on campaign tagging and additional on-site tracking
- Spotting potential to implement innovative new methodologies and improve analytical procedure
- Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests, both on-site and campaign based
- Communication
- Working closely with the client servicing team to identify and explore opportunities to cross-sell services and support new client acquisition
- Collaborating with the design and development teams for on and off-site conversion optimisation projects
- Collaborating with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work when required
Job Requirement
- Key skills and experience
- Experience in working within a marketing/business intelligence environment
- Working experience in analytical software (e.g. Google Analytics, etc.),
- Working experience in data analysis techniques and advanced Excel
- Working experience in Google Adwords and other paid search platforms
- Strong proficiency with Microsoft Word and PowerPoint for producing client reports and presentations
- Experience in identifying and validating strategic and tactical marketing objectives
- Working experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social
- Experience in working with website optimisation tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, etc.
- Key behaviours
- Enthusiastic and self-motivated, with the ability to lead projects proactively
- Meticulous attention to detail, with an overall passion for continual improvement
- Innovative and creative, with a logical and methodical approach to problem solving
- Credible and articulate, with excellent communication, presentation and interpersonal skills
- Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge
If you are interested in, kindly send your Cover Letter & CV via: red.vn/contact/#contact-careers