[HCM] [Agency] HAKUHODO: Looking for Strategic Planner


We are part of HAKUHODO Inc., the 2nd largest advertising agency in Japan founded in 1895. As a group of HAKUHODO and HAKUHODO Asia Pacific, we provide the best mix of HAKUHODO’s global network and local insights.

Through our network of over 150 offices in 20 countries and regions, and with more than 10,000 specialists, we provide the best solutions to all our clients.

Hakuhodo is famous for its dynamic, friendly, and supportive environment which is contributed by our professional and creative talents. Let’s join us to become a part of Hakuhodo and enjoy the fast-paced growth as well as the challenges every day!

Company website: http://www.hakuhodo.vn/en/about-us/


As a Strategic Planner at HAKUHODO, you will be in charge of working independently on small projects & support the manager and director on big projects with the opportunity to involve in all aspects of Advertising.


1. Build strategy & support to build strategy by – 60%

  • Clarify client brief and understand client objectives from a business POV
  • Collect all data needed to develop a strategic approach
  • Conduct research and cooperate with research agency
  • Based on all data & research to analyze category, customer, and company insights/ truths to develop a strategy
  • Create presentation and sell the strategy to internal teams and clients
  • Occasionally work on Brand Health Tracking

2. Collaborate with other teams to bring strategy to life – 40%


1. Background: Advertising or Research agencies

2. Experience

  • Have 1 – 2 years of planning/ research experience
  • Digital planning experience
  • Copywriting skills

3. Knowledge

  • Understanding of working in an Advertising agency
  • Knowledge of Marketing and Communications
  • Knowledge of consumer insights
  • Understanding of touchpoints behavior and activities

4. Skills

  • Logical thinking and critical thinking
  • Be able to communicate and explain things simply, logically
  • Research skills (desk research, interview)
  • Presentation deck crafting
  • Presentation skills in English and Vietnamese
  • Be able to cooperate smoothly with internal teams especially Client Service and Creative teams
  • Be able to handle pressure

5. Personality/ Attitude

  • Be a team player
  • Collaborative mindset – willingness to help others and ask for help when needed


o Working in a dynamic and friendly environment

o Growing business

o Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:

  • 16 annual leave per year
  • 13th-month salary
  • Year-end bonus based on performance and business result
  • Salary reviewed annually
  • Annual health check
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law)
  • Insurance benefits package (PTI Care)
  • Mobile phone fee allowance based on the company’s policy
  • Participate in company events, company trip
  • Participate in the company’s training programs, self-studying program (supported by the company)