[HCMC] Công ty Creatory tuyển dụng Digital Executive

A, GENERAL DESCRIPTION

Responsible for carrying out optimization for video distribution on social media platforms (YouTube, Facebook, Tiktok, etc.) This position is to research optimization strategies, monitor & analyse the performance of videos in all digital assets

B, MAIN RESPONSIBILITIES

1. Video Distribution and Optimization (50%)

• Create the metadata (title, description, tags, hashtags, caption & transcripts, ect) for all videos on social presence (VOD, livestreams and branded content, etc.) to optimise the reach/impression, viewerships, subscribers or followers by researching competitive keywords/

• Make channel metadata optimization (Channel information, gerne, Upload Schedules, Partnership Inquiry, Collaboration Proposals, etc.)

• Monitor SEO (Keywords Competitiveness Score and YouTube Search Ranking) and user engagements after uploading in order to suggest metadata or other optimization

• Ensure growth output, global standards and requirements for content distribution, optimization and DRM (Digital Rights Management)

• Check the copyright of videos, music, and other intellectual properties to solve any problems related to owned media channels

2. Performance Analysis and Optimization research (30%)

• Research & give recommendations to increase the external traffic sources for videos and channels

• Track and analyse the video performance through analytic tools (YouTube Analytics, Facebook Insights and third-parties dashboards)/
• Track and analyse the video performance through analytic tools (YouTube Studio, Creator Studio/ Meta Business Suite and third-parties dashboards)
• Use Youtube trends, Google trends and other 3rd party tools to keep up-to-date trend research, competitive channel analysis, and suggest directions/
• Generate Weekly and Monthly reports on channel performance, market insights including trending contents/campaigns and consumer research/
• Manage MCN status and any issues related with the network which includes joining and releasing on Youtube CMS during the on/off-boarding process./
• Carry out trainings, testings, and key learnings to optimise our company’s digital work process and quality
• Plan and execute digital advertising campaigns on Google (Youtube) and Facebook
• Verify final result and consolidate payment for English CC Subtitle part-timers monthly

3. Other tasks assigned by line manager (20%)

C, REQUIREMENT:

• College or Bachelor’s degree in Marketing, Communication, and/or Business

• Minimum 6 months of equivalent experience in Marketing, Advertising, and/or Digital media industry (SEO/Social Media positions accepted).

• Advantage for passion/experience in video/audio production and distribution

• Advantage for passion/experience in Social Media SEO, digital advertisement

• Knowledge of digital analytics tools, including Google Analytics, Facebook Insights

• Proactively able to suggest enhancement ideas for channel and content improvement

• Have knowledge of some of the listed fields such as Digital Video (Social Media) Platforms/Apps such as Youtube, Live Streaming Platforms, Facebook, Video Apps and etc

• Regular studies and education on the new updates of Youtube and other video platforms

• Have knowledge and be able to analyze, evaluate keywords to optimize SEO effectively on Youtube.

• Good at English (both spoken and written)

• Advantage for skills and experience running targeted Youtube ads

D, OFFER:.

• 13th-month salary
• Annual Performance Review (Depends on the business results and company situation)
• Company Device
• Parking Fee
• Learning & Development opportunities.
• Team outing & bonding activities (Team Bonding, Art Workshop, Food Day, Creatory Club Night...

APPLY: Send your up-to-date English resume to [email protected], title [Creatory] Position - Fullname, or apply directly via: LINK