[HCM][Agency] IRISGO: Strategic Planning

Job Description - Strategic Planning

IRISGO is one of the most sought after “in-house” PR digital agencies that clients love to work with repeatedly.

Our mission is to "Make your story worth telling”, we can claim to be the best at content development in automotive, engineering and luxury segments. Our core values are Honesty, Dedicated Service and Outstanding Ideas.

We work with leading global brands like Vinfast, Maserati, BMW, MINI Cooper, Mercedes-Benz, Volvo, Jaguar, Land Rover, Aston Martin, Bentley, Suzuki, Isuzu, Renault, Harley-Davidson, Bridgestone, Motul, 3M, vivo, AEON, VSIP, Thien Long, Daikin and many, many more.

Working with IRISGO as a Strategic Planning, you will be able to develop your skills and have a professional career.

We offer an attractive salary and bonus based on your contribution to the company’s turnover. Our working time is from 9:00 AM to 6:00 PM from Monday to Friday at our office at Dist 3.

We offer a friendly, open & flexible work environment because we want you to grow with us.

Job Title:

Strategic Planner

Reports To:

Managing Director

Experience Required:

  • Minimum 2 years as a communications planner, account planner or digital strategist in a digitally-centered agency, or, having worked with digital focus at a traditional agency

  • Experience with creating, serving and analyzing surveys, as well as, performing qualitative research (focus groups, consumer interviews, etc.)

  • Experience in analyzing large datasets to gather insights

  • Demonstrable experience in working collaboratively with the creative, strategy, design, technology and optimization disciplines to bring an idea to life in a way that supports the defined strategy

  • Experience with content and channel strategies using trends decks, consumer journeys, communication plans, conversation calendars and engagement models


  • At a minimum, a Bachelor’s degree in Marketing, Business Administration or other relevant subject. Candidates without a relevant degree but with demonstrable experience will also be considered

  • Excellent written & verbal communication in Vietnamese. Ability to effectively speak, read & write in English is required

  • Ability to create communications that inform and persuade

  • Advanced skills with Microsoft Office, Adobe and Google Apps

Other Skills

  • You must be calm, helpful, results-oriented. Someone who takes responsibility for themselves and their work

  • You must demonstrate integrity

  • You must have strong problem solving, decision-making skills backed by resourcefulness. A self-starter

  • You must thrive in a dynamic environment where change is constant

Main Tasks

Decision-Making Responsibility

Solely Responsible (S)

Co-Responsible (C)

Preparatory (P)

Time Component (%)

Development & Management

  • Responsible for creating the digital communication strategy for marketing campaigns. This includes targeting the right audience, sellable insights, selecting appropriate channels, as well as, setting the tone and message for a campaign

  • Write the formal brief and provide the ideal environment for creative development. Combines market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers, especially in the digital arena.

  • Collaboratively develop proposals to bring out the best ideas

  • Responsible the quality and timely completion of proposals within deadlines

  • Interact with varied clients to understand their needs that will shape the proposals




  • Contribute to an interdisciplinary and collaborative team that includes experienced designers, graphic designers, copywriters and project managers

  • Contribute to creative strategic thinking by researching and writing comprehensive creative briefs

  • Produce, analyze and deliver consumer insights based on primary or secondary research methods, and synthesize multiple data sources to find unique insights

  • Provide campaign tracking and insight development using social media planning tools

  • Produce and present actionable data in the form of compelling consumer, cultural, competitive, brand insights

  • Develop a robust understanding of client business challenges in order to deliver insights to help our teams meet client goals

  • Perform competitive analysis of brands, experiences and campaigns

  • Using analytics, work with account teams and experience strategy teams to identify new ideas and opportunities with existing clients



Office at Dist 3, Mon-Fri, salary negotiated.

Please send your CV and portfolio to [email protected] with expected salary and clarifications if any.