[HCM][Agency] Hakuhodo: Looking for Strategic Planning Manager

About Hakuhodo

We are part of HAKUHODO Inc., the 2nd largest advertising agency in Japan founded in 1895. As a group of HAKUHODO and HAKUHODO Asia Pacific, we provide the best mix of HAKUHODO’s global network and local insights.

Through our network of over 150 offices in 20 countries and regions, and with more than 10,000 specialists, we provide the best solutions to all our clients.

HAKUHODO SAC & HAKUHODO VIETNAM have done great collaborations with our clients. Some of them have been awarded officially. One of those is TVC in Neptune TET (Lunar New Year) campaign 2015 which was awarded as 5th in YouTube leaderboard Vietnam 2015: https://www.youtube.com/watch?v=sJHOY1I0eMM

Hakuhodo is famous for the dynamic environment which is contributed by our professional and creative staffs. Let’s join us to become a part of Hakuhodo and enjoy the fast-paced growth as well as challenges every day!

Company website: http://www.hakuhodo.vn/en/about-us/

Overall View of the Job

The Strategic Planning Manager will be responsible for the planning and strategy leading. He/ She also needs to perform research management and successfully make presentation to clients. This position has to manage the workload of subordinate staffs in team and report performance to Director.

Job Description

  • Strategy leading
    • Get and clarify the brief from client and understand it deeply;
    • Get the right and dig down consumer insights;
    • Give the exact proposition & creative directions to creative team;
    • Work together with Account and Creative to win the projects;
    • Study, analyze all related and necessary data;
    • Create direction and strategy.
  • Research management
    • Desk research (collect data and analyze);
    • Conduct, manage any necessary research (desk research, internal research…);
    • Cooperate with research agency.
  • Presentation creation
    • Create the deck logically (and beautifully);
    • Make presentation deck and present to client;
    • Internal projects and paperwork of Strategic Planning team;
    • Support Strategic Planning Team in some other task.
  • Management
    • Manage the workload in Team;
    • Coach the staffs of Team;
    • Report to Director.

Job Requirements

  • Minimum of 5 years work experience in a multinational advertising agency;
  • Experiences in working with research agencies;
  • Solid knowledge & thorough understanding of Advertising Industry;
  • Good understanding about consumer’s insight (FMCG, Technology, Car, Motor…);
  • Ability to look at both the big picture and details;
  • Logical thinking with analytical skill, creative mind-set;
  • Presentation ability in English as well as Vietnamese;
  • Good at management skill to coach your team;
  • Well cooperate with other department, ability to work independently as well as be a team player (especially work with other departments like Account and Creative);
  • Able to handle pressure;
  • College, University graduate.


  • Salary range: Negotiable based on experiences;
  • Working in dynamic and friendly environment;
  • Growing business;
  • Once employee have passed probation and signed labor contract, the employee will have other benefits as follows:
    • 16 annual leave per year
    • 13th month salary
    • Year-end bonus based on performance and business result
    • Annual health check
    • Social insurance, health insurance, unemployment insurance (Vietnamese Law)
    • Insurance benefit package (PTI Care)
    • Mobile phone fee allowance base on company’s policy
    • Participate in company’s event, company trip
    • Participate in company’s training programs, self-studying program (fee supported by company)
    • Salary reviewed annually

If you have interest in this job opportunity, kindly send your CV to email [email protected] with following Subject: [BrandsVN] - Strategic Planning Manager - Your Full Name

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