[HCM][Agency] AnyMind Group: Media Planner

What You Will Do

I. Research on the landscape, category, brand, marketplace & audience.

  • Regularly collects and evaluates and provide relevant research (landscape, category, brand, and specific audience insight related to media)
  • Identifies opportunities based upon knowledge of brand, media, and marketplace

II. Media planning development

  • Manages and leads media campaign planning by gathering information and developing/designing digital media campaign proposals that are rooted in client business metrics.
  • Manages media buying process from writing RFPs, negotiating proposals, and establishing tactical level recommendations that align with media strategy and then delivers high quality the proposal
  • Derives insights from in-market media campaigns to inform optimizations, new testing opportunities, and cross-channel activation.
  • Adheres to Media buying and planning best practices as established by the team (i.e. meeting deadlines, adhering to budgets, etc)

III. Internal collaboration

  • Meets and confers with clients together with other function teams to explain and win over client’s satisfaction concerning media projects, plans, and proposals
  • Work with internal Ad Operations to ensure the profitability of each project and individual project components.

IV. Working with partners/vendors

  • Successfully manages and leverages vendor/partner relationships employing diplomatic communications to ensure high-quality deliverables that are timely, within specification, and to the client’s best advantage

V. Manage campaign

  • Effectively reviews campaign performance to exceed client goals and established media strategy

VI. Determine, manage, and evaluate the campaign’s budget.

Who You Are

  • Bachelor’s degree (communications, marketing, advertising, data or media preferred).
  • Minimum 3 years experience in digital media planning.
  • Strong understanding of the strengths, weaknesses, and nuances of all digital media types (display, programmatic, video, social, mobile) and demonstrates an understanding of media concepts, formulas, and execution techniques.
  • Fluency in spoken and written English.
  • Good strategic thinking and analytical and listening skills.
  • Knowledge of 3rd party research and management systems tools: ComScore, Nielsen, IMS, etc.
  • Knowledge of programmatic advertising and 3rd party ad serving.
  • Excellent presentation and communication skills.
  • Experience in a fast-paced work environment is a plus.
  • Knowledge of performance & e-commerce planning is a plus.

Why You’ll Love It

  • Competitive Salary
  • Performance Review (2 times per year)
  • Performance Bonus (1 time per year from 0.5-month to 3-month salary amount )
  • Annual Paid Leave (15 days)
  • Health Insurance
  • Quarterly, Annual MVP Awards (prizes up to 5,000USD)
  • MacBook to be provided
  • Work in a professional and dynamic environment
  • Good chance to explore new trends in a digital market
  • Opportunity to learn most advanced advertising technology platform

How To Apply

Should you be interested in this position, please contact via email: [email protected]

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