Marketer LƯƠNG THÁI BÌNH
LƯƠNG THÁI BÌNH

HR Executive @ SOFI SOLUTIONS

[HCM][Client] TAMO.VN - Marketing Specialist (digital / affiliate)

TAMO.vn đang tìm Marketing Specialist về lĩnh vực tài chính/ fintech làm việc tại HCM/Quận 1
Kinh nghiệm 2 năm trở lên, tiếng anh tốt ạ.

Vui lòng gửi CV về mail [email protected] giúp Bình nhé.
#digitalmarketing
#Marketing #Digital

ROLE AND RESPONSIBILITIES
• Develop direct marketing channel (email, sms and other) strategy with the goal to increase customer retention and loyalty
• Prepare content and segmentation, be able to suggest good visual material ideas and call to action wording
• Follow up on campaign execution - carry out A/B tests, monitor deliverability etc.
• Analyse results - prepare campaign summaries, lessons learned and identify next steps to improve campaign performance
• Collect feedback and understanding from our users to improve the Customer Experience and propose and implement improvements along the journey
• Collaborate with Country managers, Digital marketing, Customer Care and Sales team to improve existing customer retention processes and come up with new ideas
• Research and explore new industry updates and ideas
• Share practise from other markets, educate local teams

EXPERIENCE REQUIREMENTS
• At least 1+ year experience in email marketing and/or CRM
• Bachelor's degree in Marketing, Business, Economics, or other related fields
• Solid organizational and project management skills
• Attention to detail and demonstrated ability to multi-task
• Ability to think strategically and analytically to ensure successful marketing campaign execution
• Familiarity with multiple email marketing platforms and top communication channels (SMS, Messenger, Whatsapp, Viber, Zalo etc.)
• Understanding of email standards and regulations, tech stacks, file growth, deliverability

BENEFITS
• Very competitive salary
• Extra health care and following Vietnam labor regulation
• 15 annual leave per year

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