[HCM][Agency] Hakuhodo: Looking for Digital Media Manager


We are part of HAKUHODO Inc., the 2nd largest advertising agency in Japan founded in 1895. As a group of HAKUHODO and HAKUHODO Asia Pacific, we provide the best mix of HAKUHODO’s global network and local insights.

Through our network of over 150 offices in 20 countries and regions, and with more than 10,000 specialists, we provide the best solutions to all our clients.

HAKUHODO SAC & HAKUHODO VIETNAM have done great collaborations with our clients. Some of them have been awarded officially. One of those is TVC in Neptune TET (Lunar New Year) campaign 2015 which was awarded as 5th in YouTube leaderboard Vietnam 2015: https://www.youtube.com/watch?v=sJHOY1I0eMM

Hakuhodo is famous for the dynamic environment which is contributed by our professional and creative staffs. Let’s join us to become a part of Hakuhodo and enjoy the fast-paced growth as well as challenges every day!

Company website: http://www.hakuhodo.vn/en/about-us/


Digital Media Manager will be responsible for managing the day to day digital media activities for clients, including five main areas: Digital Media Strategy, Digital Media Planning, Partner Coordination, Reporting, and Analysis. These activities run across the entire field of Digital marketing and advertising including Online Display, Social, Online Video, Search Engine Marketing, Sponsorship, Gaming, Mobile Marketing (SMS, WAP, Application, Game), Interactive Marketing (Events/Activations, POSM), Integrated Marketing and new technologies.


  • Media Strategy – 20%

    • Coordinate campaign brainstorming and planning with Digital Planners from the big picture stage through execution and final analysis and reporting;

    • Support Digital Planners in strategic digital media planning in campaign strategy sessions;

    • Attends to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations;

    • Should be able to sift through available research on consumer digital media behavior and develop insights and recommendations that will inform the strategic team.

  • Media Planning – 20%

    • Responsible for online media planning activities: plans and costings, KPI setting, account queries and liaises with agency partners and suppliers – hands on negotiation and communication with suppliers is included;

    • Responsible for managing all media planning and reporting digital activities for clients.

  • Leadership – 20%

    • Candidate will be the champion of digital media in the agency and is expected to grow the media capabilities of the agency;

    • Train and familiarize agency teams with digital media;

    • Maintain good relationships with digital media partners;

    • Update the agency with any new developments in the digital media space.

  • Monitoring – 10%

    • Oversee and monitor all digital media activities done by agency partners and suppliers including booking and loading media following the approved digital media plan, providing instruction and supervision as needed to meet required KPIs with optimized spending.

  • Partner Coordination – 10%

    • Oversee and monitor all Booking activities done by agency partners and suppliers including booking and loading media following the approved digital media plan, providing instruction and supervision as needed to ensure faithfulness to client approved media plan and meeting required KPIs.

  • Reporting – 10%

    • Overseeing and directly preparing tracking and reporting for digital campaigns with and sending out to relevant parties;

    • Final review of all digital tracking and reporting reports prior to sending out to relevant parties;

    • Understanding and prior experience in use of tracking platforms from reading, set-up and management.

  • Analysis – 10%

    • Responsible for campaign performance review presentations using Microsoft Powerpoint for client meetings;

    • Analyze agency partners and publishers for performance and pricing, analyze Vietnam Publishers and recommend new Publishers to engage with, coordinate Publisher engagement.


  • Have 2-4 years experience in a multi-national digital media agency as same position (digital media planner/digital media manager/digital manager);

  • Demonstrable experience in SEO/ SEM is preferrable;

  • Experience with Google Adwords, Facebook, Google Adwords, Facebook Ad and all the Digital Media platforms;

  • Working directly with FB, Google and other publishers;

  • Experience with managing cross-functional teams is preferred;

  • Building a digital media team is a plus;

  • Have excellent presentation skills;

  • Responsibility, Flexibility, Leadership;

  • Have Industry-recognized training and certification is plus point.


  • Salary range: Negotiable based on experience;

  • Working in a dynamic and friendly environment;

  • Growing business;

  • Once an employee has passed probation and signed a labor contract, the employee will have other benefits as follows:

    • 16 annual leave per year

    • 13th-month salary

    • Year-end bonus based on performance and business result

    • Annual health check

    • Social insurance, health insurance, unemployment insurance (Vietnamese Law)

    • Insurance benefits package (PTI Care)

    • Mobile phone fee allowance base on company’s policy

    • Participate in company’s event, company trip

    • Participate in the company’s training programs, self-studying program (fee supported by the company)

    • Salary reviewed annually.

If you have interest in this job opportunity, kindly send your CV to email [email protected] with following Subject: [BrandsVN] - Digital Media Manager - Your Full Name

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