Marketer TBWA\ Group Vietnam
TBWA\ Group Vietnam

Recruitment Officer @ TBWA\Group Vietnam

[HCM][Agency] TBWA\ Group Vietnam: Strategic Planning Director

Job title: Strategic Planning Director

Report to: CEO, Dotted line: GM.


o The primary responsibility of the Strategic Planning Director is to ensure that all the works done by the agency has a strong strategic foundation and be able to offer high-value consultancy to our clients.

Require tasks:

o Participate (or delegate members of planning team) in client’s briefing sessions.

o Identify and execute the best approach/methodology for obtaining relevant consumer insights/data, category information and macro trends (quantitative and qualitative) that are relevant to the brief.

o Analyze data/insights from the research and come up with strategic direction to guide creative development (formulate creative briefs).

o Brief creative teams on project’s requirements and oversee the development of creative ideas. Follow through the ideation process, ensure proposal are cohesive and aligned with the pre-set objectives of the project and the strategic direction.

o Develop strategy proposal; and determine, when needed, measurable KPIs for marketing communications campaigns. This usually requires a close collaboration among planners, media expert/agencies and market research agencies.

o Present strategic plans to client; consult and help them finding the right approach to fulfill their business’ objectives.

o Develop a strong working relationship between planning team and other departments in the agency (especially with account, creative).

o Keep agency updated on TBWA’s global strategic initiatives/tools; and provide VN insights and strategic inputs for global/regional pitches.

o Mentoring and supporting young strategic talents in the team.


o Approximately 8-year experience as a planner/account in Ads/IMC agencies; or equivalent Brand Marketing experience from the client-side.

o Possess a strong strategic thinking capability.

o Deeply understand all marketing communications platforms (especially the emerging digital and social ones); and able to ensure that our plans are integrated and scalable.

o Strong research and analytical skills; can synthesize different data/inputs to create a succinct and accurate roadmap/direction.

o Business-driven mindset, passionate to use strategic creativity to help businesses thrive.

o Excellent presentation skill, able to influence decision makers and drive success for our business presentation.

o A rational thinker.

o Strong leadership skill.


o Join us by sending your CV to our recruitment mailbox: r[email protected] or [email protected]

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