1. Job description
- Build customer platform & customer segmentation across all digital touch points. Understand customer behaviors via data. Suggest & execute digital marketing plan according to optimize acquisition cost & conversion rate.
- Monitor market trends. Oversee promotional and marketing activities to ensure the right message is delivered for GHN services.
- Optimize in-house channels and customer digital touch points to ensure consistent brand and customer experiences
- Research competitive landscape in related logistics and ecommerce businesses. Understand online merchants and end users. Identify potential communication channels
- Strategize digital marketing content, channel & budget: website, facebook, google, instagram, zalo, affiliates, etc.
- Co-ordinate with other departments (BD, Operations, PR, EB, Legal to ensure campaign effectiveness. Monitor and communicate post-campaign metrics with related teams.
- BA/MA degree in Technology, Marketing, Foreign Trade or a related discipline
- Customer-centric and business-oriented mindset
- Minimum 5 years of experience in digital marketing / data analytics
- Understanding product / service business development
- Proven success working in a fast paced environment
- Have experiences within an ad agency, a tech/ ecommerce company, a B2B business is highly recommended
- Good analytical skills
- Be an exellent communicator, both verbally and in writing, both in Vietnamese and English
- Be a team leader, able to inspire others
- Strong organizational skills: must manage time and budget efficiently
- Attractive salary
- Group's opportunity to try other BUs.
- A team of experienced management and sharing spirit, training the successor team.
- Holidays: 12 days leave.
- PVI insurance.
- Annual health examination.
- Company trip.
- Bonus for the 13th month.
4. Please send CV to via email firstname.lastname@example.org