[HCM][Client] Unilever Vietnam: Hot job - Brand Manager Lưu

Main Job Purpose:

1. NATIONAL CATEGORY BUILDING PLAN (NCBP)

Supports the development of NCBP by:

  • Managing the Category & Brand Audit to identify root issues and opportunities facing the category and brand.
  • Identify customer and channel category trends, supply chain and financial implications and emerging consumer and shopper behavior
  • Determining brand and customer fit behind category value drivers.
QUẢNG CÁO

2. BRAND MARKETING PLAN

Leads integrated Brand Marketing Plan development and deployment:

  • Category Brand audit, Issues & Opportunities, Jobs to be done, 8Qactivity plans, Scorecards & management of 6 P’s
  • Proposes SMART measurable objectives
  • Responsible for the brand P&L & help drive profitability of the brand.
  • With Customer Development, sets national level brand KPI’s and channel marketing strategy and identify relevant in-store solutions.
  • Deploys integrated brand communications per comms strategy & campaign idea in Think Big Pack (TBP).
  • Monitors brand performance to implement appropriate plan changes.
  • Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P’s). Recommends solutions and implement improvements to meet annual targets.

Essential requirements:

  • University Degree with Marketing Background is an advantage
  • Excellent of English
  • Deep understanding customer and shoppers.
  • Minimum 2 to 3 years relevant experience in Brand Building/Development and/or Customer Development
  • Initiative/ innovative/ flexibility, passion to growth
  • Open-minded, creative, result-oriented, hard-working
  • Creative, problem solving skill, influencing, Marketing skills, analytical power, business-oriented
  • Project Management

16/02/2016
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