[HCM][Client] Home Brands by Central Group Vietnam: Marketing Manager
We’re looking for a dedicated Marketing Manager who will direct an efficient marketing strategy, ensures a high performance of marketing operation in order to attract & gain customers and promote business development plan.
MAIN ACTIVITIES
Stregthen & Optimize Brand's Strategies
- Build up brand portfolio strategies and financial targets.
- Develop brand identity, Standardize visual identity code at sites (stores, shopping mall).
- Develop marketing calendars across offline and online platforms, together with standard customer service, CRM, Loyalty program, partnerships…
Develop winning go-to-market plans for Brand's portfolio
- Lead market surveys, market studies to support brand strategy development.
- Lead business analysis to intervene issues and leverage opportunities.
Develop the marketing team and people management
- Recruit and manage the staffs within the marketing department.
- Design, implement and facilitate the annual Marketing planning & budgeting activities.
Empower product marketing
- Implement the annual marketing plan and budget.
- Ensure Catalog/ brochures concepts, production and results.
- Manage multimedia tools and social networks for a "push campaign".
- Implement in-store events & decoration campaigns.
Brand activation
- Create/executive all programs to achieve channel KPIs (sales volume, market share, OD share, market coverage).
- Review market developments and customer needs on regular basis.
- Work closely with Marketing team and related departments to develop an effective trade promotion strategy and its activities based on market situation.
- Ensure team members understand and align on the strategy and key objectives.
- Monitor the effectiveness of each trade investment and ensure maximum returns.
- Evaluation of all campaigns for further improvement.
- Handle other tasks assigned by Line Manager.
Visual Merchandising
- Ensure the display of goods at store be align to guideline & brand’s principle.
REQUIREMENTS
Functional knowledge & experience:
- Knowledge on the market, retail industry in Vietnam and / or Asia region.
- Knowledge on Marketing for both technical sides & practices (concepts, tools, trends, technologies…).
Functional skills:
- Strategic thinking
- Problem solving method & practices
- Able to plan and organize and follow up on a project’s timeline and progress.
- Organize and manage a team of diversity
Leadership skills:
- Proactive, own strong entrepreneurial spirit to make things happen on his/her business.
- Good communication and training skills. Have clear vision to lead, influence and motivate people.
Other skills: Interpersonal and Stakeholder’s management Skills, customer-oriented.
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Education: University degree in Marketing or Communication
Seniority: At least 5 years in marketing management position. Strong leadership and consensus building skills; marketing management and strategic planning experience, a proven track record in developing and delivering success for base business/new product development.
Language: Fluent in English. Frech is a plus.
Office skills: Office applications
Attitude: Proactive, Positive thinking with Can-do attitude, Result-oriented, Agile, Creative, Ready to work with customer, Honest.
WHAT WE CAN OFFER YOU
A Fresh, Young, Dynamic and Passionate for you to work closely with.
Positive and Creative Working environment where nothing is impossible, we’re creating new things together, even from the scratch.
Let us help you make your dream career come true.
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You’re looking for new career milestone? Want to find an open environment? Clear and Interesting Career Roadmap?
Come and Join us. You are encouraged to work off your own initiatives and take responsibility for your own learning and career growth.
Candidates interested in this position, please send your updated CV to Ms. Jane via email: [email protected] or contact through +84 28 3995 8368 – ext: 88355.