[HCM][Client] Palazzo Club: Looking for Marketing Executive
Duties and Responsibilities
- Club Market Research: Find out their promotions, Marketing & PR strategies, Find out where they seek target customer, Research their casino operating model, Benefits.
- Executes and monitors strategic marketing plans, both short and long range, to achieve Palazzo Club objectives regarding revenue, profitability, and market share.
- Statistically analyze marketing programs and adjusts strategy and tactics to increase effectiveness to meet changing market and competitive conditions.
- Provides post-event reports, analysis, and regular status reports on marketing programs to management team.
- Effectively cooperate and coordinate activities (such as events, promotions and Guest Service training for all Palazzo Club team members) with other managers to insure a cohesive interdepartmental team relationship.
- Minimum Guest Service Standards, Player Development and on-floor guest relations.
- Prepares marketing activity reports and presents to executive management.
- Develops ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of the Casino and its products or services.
- Creates and analyzes monthly, quarterly and annual reports.
- Researches database information to identify customer demographics and interests; consults with management on methods of targeting, developing and informing customers of upcoming hotel/casino -events; purchases external lists to attract and retain low-end casino customers.
- Maintains and updates customer database continually ensuring the highest level of data integrity, including measurement systems; maintains confidentiality of database and files.
- Responsible for marketing to predetermine active and inactive Guests by mail and phone to further develop brand loyalty and visitation to the casino and reports results of each.
- Assists in the development of incentive programs, host goals, special events and marketing programs.
- Supervise Palazzo Club hosts, including scheduling, ensuring that departmental policies and procedures are being adhered to and that effective appraisals of job functions are being completed.
- Knowledge of Player Tracking software.
- Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
For more information please do not hesitate to contact us via information below:
Sheraton Saigon Hotel & Towers | 4th Floor | 80 Dong Du Street | District 1 | Ho Chi Minh |
Vietnam Telephone +84 8 3827 6052 Ext. 630