[HCM][Agency] OgilvyOne Vietnam: Tuyển 01 SEO Search Consultant

Search Consultant Job Description

Title: Search Consultant, OgilvyOne

Location: Vietnam

Reports to: Head of Consulting

Key Internal Corporate Relationships:

  1. Consultants
  2. Accounts teams
  3. Project Managers

OVERVIEW OF THE ROLE

This person will sit within the Consulting team and shall closely collaborate with assigned agency client account teams and build direct relationship with clients related to all search deliverables.

OVERVIEW OF KEY AREAS OF RESPONSIBILITY:

  1. Search strategy development
  2. On site, off site & content optimization search implementation plan & guidelines
  3. Client presentation development
  4. Internal briefing & supervision of SEO implementation
  5. Briefing & supervision of third parties such as seeding agencies
  6. Collecting search insights for key presentations
  7. Search KPI setting
  8. Timeline development for search projects
  9. Following KPI progress & making recommendations for optimizations
  10. Creating/supervising client performance reports
  11. Consulting clients regarding search landscape, new trends & proposing course of action
  12. Excellent knowledge & usage of google analytics, you tube insights, adwords, youtube ads & google display network.
  13. Running google ads campaigns using adwords, you tube ads & google display.
  14. Creating progress & final campaign reports for clients

KEY RESPONSIBILITIES

1. Search strategy & presentation development:

  • Develop full client proposals analysing the strategic approach
  • Perform search audit
  • Perform search competitive review
  • Research & propose keyword strategy
  • Analyse & propose search ecosystem
  • Prepare & present detailed implementation plan

2. On site, off site & content optimization search implementation plan & guidelines

  • Develop documents & guidelines for production team to implement on site SEO
  • Develop plan, documents & guidelines for third parties to perform off site optimization
  • Develop content guidelines for content team to develop copy
  • Supervise all internal & external parties to assure the quality of implementation

3. Collecting search insights:

  • Assist account & consulting teams in gathering search insights to assist strategy & proposal development
  • Research search trends, propose keyword clusters, perform competitive reviews & client assets audits
  • Prepare slides to supplement presentation development

4. KPI setting & following:

  • Use Ogilvy tools & industry/client benchmarks to set KPIS for client projects.
  • Prepare KPI document
  • Follow on progress of KPIs and make recommendations to improve performance

5. KPI implementation:

  • Liaise with project managers to make sure KPI tracking is implemented correctly

6. Performance reports:

  • Prepare or supervise Search performance/KPI reports for clients
  • Prepare or supervise PPC campaign reports for clients

7. Client consultation:

  • Attend client meetings
  • Contact clients directly to consult on search matters
  • Prepare search trends documents for clients
  • Run search client workshops

8. Campaigns:

  • Propose campaign strategy & plan according to client needs
  • Set campaign KPIs
  • Run google media campaigns using tools including google display network, adwords & youtube ads.
  • Closely follow campaign progress and optimize CPC & KPI performance

ADDITIONAL EXPECTATIONS FOR THIS POSITION

  • Good knowledge of the English language
  • Ability to prepare presentations and present in English
  • Ability to collaborate and work well with others.
  • Ability to contribute to increasing the level of innovation in data, analytics and CRM at the agency.
  • Solution focused attitude
  • Ability to manage several projects at once.
  • Hard working

EDUCATION/JOB EXPERIENCE

  • Minimum 2 years experience in a related role.
  • Agency background with digital marketing experienced preferred.
  • Bachelors' Degree required, Masters a plus.

Only qualified candidates has been considered and contacted for an interview. Thanks.

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