Sai is the Co-founder and CEO of Seer Strategy Studio, a boutique brand consulting and storytelling firm based in Ho Chi Minh City. A post graduate in Business Management, Sai has defied silos in his 20-year long career across Copywriting, Strategic Planning, Consulting, Literary Writing, Graphic design and entrepreneurship. He spent over a decade working for leading global communication agencies like Leo Burnett, Grey Group and Saatchi & Saatchi, during which period he rose to the position of Vice-President of Strategy. As an independent consultant, he created and delivered solutions to clients across Thailand and Singapore before moving to Vietnam and co-founding Seer Strategy Studio. When Sai is not designing or strategizing, he loves to write and has completed a novel which is awaiting publishing.