Le Thi Bach Duong - Account Director, Kantar Worldpanel Vietnam
Joined Kantar Worldpanel since 2007, Duong has had over 10 years experience in marketing and market research industry. Duong has been working in various FMCG markets with multiple international and local client portfolio. Her focus is to provide consumer & shopper insights to leading FMCG manufacturers and retailers to unlock growth opportunity.
Kantar Worldpanel is the global expert in shoppers’ behaviour.
Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.
With over 60 years’ experience, a team of 3,500, and services covering 60 countries directly or through partners, Kantar Worldpanel turns purchase behaviour into competitive advantage in markets as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others.
Kantar Worldpanel is part of Kantar, one of the world's largest insight, information and consultancy networks. Kantar is the data investment management division of WPP.
Account Director | Kantar Worldpanel VietnamMarketing Side