Arup is a marketing and media professional building bridges between business and brand for more than 15 years. Arup has 2 graduate degrees and a MBA. He has 10 years of experience working as a marketer and 5 years (all in Vietnam) on agency side. He leads MEC, the most successful and thriving media agency in Vietnam. He started in Vietnam by leaving client side to be on the agency side. He has been in Vietnam for almost 5 years (since July 2012) and is now working as Managing Director of MEC, a Group M company, one of the leading media agencies in Vietnam.