Quyển sách của Sắc đẹp

Team: THE LUNATICS

Insights:

Vietnamese women are known to be intelligent, hardworking and kind. In short, they have a beautiful mind – the INNER BEAUTY.

But because of the culture, the society and the unavailability of knowledge and products, they cannot fully show their OUTER BEAUTY – their appearance.

Big Idea: “Open your beautiful mind to the beauty”

Creative Concept: Tiki - The Book of Beauty (Quyển sách của Sắc đẹp)

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Brands Vietnam